“Deck the halls with boughs of holly
fa-la-la-la, la-la, la
‘tis the season to be jolly…”
Or maybe not, if you as a company find yourself at the end of a GDPR breach.
Historically, companies at this festive time of year send hundreds of cards to customers, suppliers and clients.
An interesting question that has arisen, by sending Christmas cards to your clients or customers, could that be a breach of GDPR?
Some common sense must be applied. All companies would have prior to the GDPR rules coming into force considered their databases and looked at their marketing literature and sent emails to ask for customers’ or clients’ consent.
To always keep on the safe side only send out cards to those customers or clients who have given consent to be contacted by the company or the company do active business with.